The growing appeal of lesser-known marathons

Each June, some 50,000 people turn up in Duluth, Minnesota to take part in their town’s Grandma’s Marathon.

With a population of barely 86,000, how did it become such a fixture on the road race map?

These kinds of ‘boutique’ marathons are gaining popularity, thanks to word-of-mouth endorsements from previous participants.

According to running industry data, there are approximately 50 million runners in the US alone, with growing interest in the sport - meaning demand often outstrips supply for the ‘Big Five’ events at Berlin, London, Boston, Chicago and New York.

Tough criteria for entry or the random luck of lotteries invariably leaves many runners excluded from the elite races.

However, events like the Grandma’s Marathon have, to some extent, filled the void. They can be as well-organised as the majors but, at the same time, offer additional perks, such as a more accessible and affordable fun day out, often with cheaper travel and accommodation costs.

In cities like Houston and Philadelphia, runners are offered the same amenities you would expect from a major race, but with a more personalised touch and the vibe of an altogether less anonymous community event.

At smaller marathons, organisers studiously scrutinise race data each year to reduce field density, ensuring there is as much space for runners as possible. Race organisers are therefore able to be more flexible and responsive in a way that perhaps isn’t possible at the bigger events.

If a more modest, less-heralded marathon appeals to you, get some marathon tips today from specialist running coach Maximum Mileage Coaching. Identify the best race for you, whether nationally or globally.